LED Digital Signs

The Out-of-Home (OOH) industry continues to impress with its ninth year of consecutive growth, posting a 10.8% increase in net revenue to an all time high of $927 million, up from $837 million in 2017.

The demand for immediacy and flexibility continued to drive Digital (DOOH) revenue upwards in 2018, representing 52.3% of total OOH revenue. Read more online from Billboards Australia.

We are offering you 2 options to enter this market

  1. Option 1: Your investment in your own outdoor digital sign: this type of outdoor advertising/promotion is a great way to promote your business/services. We can assist you to select the right sign to suit your business location. We always say an investment in an LED sign should pay for itself. Choosing the right sign is important to ensure your sign will always provide the greatest impact and attract the most attention and revenue Talk to us about your location and the best sign for your property
  2. Option 2: We install a sign on your commercial property, source advertising and pay you rent, details below

Commercial Properties – We Pay You Rent

Installing your own sign and selling the advertising is basically starting a new business

If your budget, time and staff won’t cover this option and you have the ideal commercial property with high traffic flow – why not let us do the hard work!

So if you would just like to sit back and receive additional rental from your commercial property, we are looking for commercial property owners to discuss the option of installing an outdoor LED Digital Sign

We provide the following:

  • Supply and install outdoor LED Digital Sign
    • Including council fees and application
  • Minimum size 6mW x 3mH
  • Location to be discussed with property owner
  • Yearly rental to be discussed with property owner prior to signing our agreement
  • We source the advertising – no charge to you
You provide:

  • The land
  • High traffic flow past your property
  • Good line of sight for the sign
  • You receive the yearly income

If you have a commercial site with the above attributes, please contact us via the form below or call Linda on 0407 287 876.

FAQs

Can you assist with the finance of my sign?
Yes we can, we can introduce you to our associates who have already approved the product for finance – of course your personal records/ratings will be taken into consideration.
How do I know the right size and pixel?

These 2 factors will vary from site to site, indoor and outdoor.

The size will be determined by your window/shop front or your property.

The smaller the pixel pitch the better image quality you will have. As a guide the closer people are to your sign the high pixel pitch required.

How much rent will you pay me as the landlord of the property?
This will be advised in initial discussions and is based on traffic flow and visibility of the sign.
How will I generate revenue?
Whether you secure finance or fund the LED Sign yourself, it is the aim to cover your costs in a reasonable time frame and continue the income for the life of the sign, which is approximately 10 years.

Advertising avenues for your consideration:

  • Advertising agencies
  • Business associates
  • Customers
  • Promote your own business only – should provide increased business and in turn improve your bottom line
  • Suppliers
What are my costs?
Set Up

  • Council application
  • Council planner if required
  • Cost of LED Sign includes:
    • Cabinets
    • Installation
    • Software to run software
    • Freight
    • Insurance while in transit
    • Auto brightness controls
    • Factory testing
    • Commission and training
    • Spare parts package
    • 2 year warranty
  • Cost of support structure and engineering fees
  • Security camera if required
    • This is a great option if you are uploading remotely as you will be able to see what is running on the sign and can also double as a security camera
  • Electrical feed
  • Any other associated government fees

Running Costs

  • Electricity – will be reduced due to LED component
  • Option – install solar panels to reduce cost further

Ongoing Costs

  • Advertising Agent commission – if contracted
  • Graphic artist to ensure your sign always looks professional
  • Insurance
  • Ongoing service fee after 2 years
What if I move premises?

If you move premises and you have an indoor sign it is an easy exercise to move your existing sign to new premises and we would be happy to assist with this process.

We can also dismantle and refit your outdoor sign to your new premises, however, you may need to apply for council approval and you may need a new support structure.

What is the cost of a sign?
Costs vary depending on size of cabinets, LED pixel size, council applications, structure etc.
What is the timeline?
Once you have made the decision on the location, size and pixel and you are ready to proceed with your investment the following steps need to be considered:

  • Council application
    • This will take at least 3-12 months
    • The time frame can vary from council to council
  • Once approval has been received the order will be placed
  • Manufacture will take 6-8 weeks could be dependent on time of year ie;- Christmas, holidays etc.,
  • Once received in Australia the sign will be factory tested for 1 week
  • Any underground work can be carried out prior to installation
  • If suitable, the support structure can be installed prior to delivery
  • Installation and commissioning should take 1-2 days
  • If you have your advertising secured and your adverts set up, your first advertisement can be shown immediately

In summary – the process should take approximately 10 weeks once council approval has been received.

If you are installing an indoor sign, your timeline could look like this:

  • Manufacture will take 6-8 weeks could be dependent on time of year ie;- Christmas, holidays etc.,
  • Once received in Australia the sign will be factory tested for 1 week
  • Any underground work can be carried out prior to installation
  • If suitable, the support structure can be installed prior to delivery
  • Installation and commissioning should take 1-2 days
  • If you have your advertising secured and your adverts set up, your first advertisement can be shown immediately

In summary – the process should take approximately 10 weeks from the time you make your decision

What return could I expect?
Firstly, as this is an investment there is no guarantee of any return.

Like anything, you have to be prepared to put the effort in to find your advertisers, they may not always come to you.

As an example for an outdoor sign:

  • 8 x 15 second adverts will give you a 2 minute loop
  • 8 advertisers paying $500 per month
  • 8 x $500 = $4,000
  • $4,000 x 12 months = $48,000

You could potentially charge a higher monthly fee, you will need to take the following points into consideration:

  • Good size ie., 6mW x 3mH
  • High pixel pitch
  • Higher traffic flow
  • Sign is located in a prime location

Not able to put up an outdoor sign, why not utilise your front window space.
As an example for an indoor sign:

  • Potential size ie., 2mW x 2mH – this will depend on your space
  • 8 x 15 second adverts will give you a 2 minute loop
  • 8 advertisers paying $100 per month
  • 8 x $100 = $800
  • $800 x 12 months = $9,600

This additional income can assist if you are a seasonal business or there is a quiet period you may not have accounted for.

These monthly figures will vary from month to month dependent on how you structure your marketing.

What will my Advertisers receive?
Based on the following assumptions each advertiser can receive 720 plays per day:

  • 2 minute loop
  • 8 x 15 second adverts per loop
  • Sign runs 24/7
Where would I place my LED Digital Sign?
You need to ensure the sign will have maximum exposure to passing foot or road traffic.

We can visit your site and discuss the best location with you.

When considering your location please consider the following obstructions:

  • Buildings
  • Other signs
  • Trees
Why invest in an LED Digital Sign?
Some of the benefits:

  • Bring awareness to your premises
  • Change your advert to suit the time of day at no additional cost
  • Custom made to suit your requirements and premises
  • Direct feeds for time, date, temperature, stock market and more
  • Economical to run
  • Generate revenue from suppliers or 3rd party advertisers
  • Good viewing from various angles
  • Interaction with your clients or prospective clients
  • IP65 rating for outdoor signs
  • Lifespan of up to 10 years
  • Make your address a landmark
  • Minimal maintenance, replace a module, not a cabinet if any damage
  • Operates in full sun light
  • Promote your products
  • Schedule your sign for the month, week or day
  • Stream television live – dependent on the location, cannot be facing traffic
  • Superior performance
  • When changes happen within your organisation you can notify the public immediately
  • Wireless communication
  • Your imagination and more